Tuesday, 8 September 2009
Thursday, 3 September 2009
Analysis of my second questionnaire
1.The results from my second questionnaire show me that the respondents to my questionnaire think that tense scenes for example chase sequences help make a good horror film, as well as scenes that make the viewer jump for example something unexpected happening like someone jumping out from somewhere and attacking the victim.
2.The responses to my second question is that the best way to make a film scary is to make it dark, this could mean setting a lot of the scenes at night, some of the respondents also mentioned that gory scenes make a film scarier.
3.The responses to my third question were mixed but the majority of people wanted the voiceover to not say anything until near the end of the film where the voiceover should say the title of the film.
4.The majority of the respondents to my fourth question preferred the background music to cut in and out throughout the trailer instead of being constant throughout the trailer.
5.The most popular response to the fifth question was that the information necessary is the name of the film, the names of the actors, the age rating of the film, the films website and the release date of the film.
6.A lot of my respondents said that one of the most important factors in making a good film trailer is that the trailer should be fast paced with action scenes, not have too much dialogue in and to have a good voice over.
7.Some of the trailers for other horror films include jeepers’ creepers, The Last House on the Left, final destination and hostel.
2.The responses to my second question is that the best way to make a film scary is to make it dark, this could mean setting a lot of the scenes at night, some of the respondents also mentioned that gory scenes make a film scarier.
3.The responses to my third question were mixed but the majority of people wanted the voiceover to not say anything until near the end of the film where the voiceover should say the title of the film.
4.The majority of the respondents to my fourth question preferred the background music to cut in and out throughout the trailer instead of being constant throughout the trailer.
5.The most popular response to the fifth question was that the information necessary is the name of the film, the names of the actors, the age rating of the film, the films website and the release date of the film.
6.A lot of my respondents said that one of the most important factors in making a good film trailer is that the trailer should be fast paced with action scenes, not have too much dialogue in and to have a good voice over.
7.Some of the trailers for other horror films include jeepers’ creepers, The Last House on the Left, final destination and hostel.
Wednesday, 2 September 2009
Media studies theories - The social action theory
The social action theory developed by Anderson and Meyer, suggested that media has hidden messages that influence their audience. Using this theory a director can portray the actors in any which way they wish; this allows the director of the video to interpret anything that they want in any way to the audience, this theory suggests that the actor is seen as an independent object by the viewer. The subject at hand is totally controlled by the actor, and their actions aren't controlled by any cultural or social order. This theory is similar to the hypodermic needle theory; in the way it suggests actions are noted as acceptable by the passive audience without the need to accept them. Rather than the objects and events surrounding the actor being the thing that interprets the meaning of the scene, it's the actor that gives importance to the events and objects in the film, taking things into any context the producer wishes to portray.
Examples of this are the impact that more violent media has on its audience. There's evidence showing a link between the aggressive behaviour of a child (a typically much more passive viewer than an older person) and the amount of time spent viewing violent media, this allows for anything the actor wants to interpret the objects and events as, the viewer subconsciously makes note of the objects use in the environment, and not the moral, social and cultural structure of what the actor is actually doing (this is the action theory).
I could use this theory in my film teaser trailer by deciding what I want to interpret the actors as being, and using their actions to describe that. For instance I may choose a very dark moody setting. But the actors may be acting positively towards it, and this may make the dark setting appear more normal despite this setting.
Examples of this are the impact that more violent media has on its audience. There's evidence showing a link between the aggressive behaviour of a child (a typically much more passive viewer than an older person) and the amount of time spent viewing violent media, this allows for anything the actor wants to interpret the objects and events as, the viewer subconsciously makes note of the objects use in the environment, and not the moral, social and cultural structure of what the actor is actually doing (this is the action theory).
I could use this theory in my film teaser trailer by deciding what I want to interpret the actors as being, and using their actions to describe that. For instance I may choose a very dark moody setting. But the actors may be acting positively towards it, and this may make the dark setting appear more normal despite this setting.
Media studies theories - The hypodermic needle theory
The hypodermic needle theory was first introduced in the early 1900s; the theory was an attempt to explain how the general public would react to mass media. The theory suggests that audiences passively receive the information transmitted via the media without any attempt on their part to process or even challenge the data.
This theory was developed in a time when the mass media (newspapers and magazines) were still fairly new to the general public - radio and cinema were less than two decades old. The governments of the world were just beginning to realise the power that advertising could have in order to get across their message.
The Hypodermic Needle Model suggests that the information from a text passes into the mass awareness of the audience without the audience really having to think about what the message really is, the theory suggests that the audience are manipulated by the creator of the media product, the modern day issue raised by the hypodermic needle theory is that the amount of violence seen in video games, films (especially horror films and music videos for example will cause the viewer(usually a younger person) to be affected by the violence impassively or not. This could be part of the reason that horror films are typically rated as 15 or 18.
This theory was developed in a time when the mass media (newspapers and magazines) were still fairly new to the general public - radio and cinema were less than two decades old. The governments of the world were just beginning to realise the power that advertising could have in order to get across their message.
The Hypodermic Needle Model suggests that the information from a text passes into the mass awareness of the audience without the audience really having to think about what the message really is, the theory suggests that the audience are manipulated by the creator of the media product, the modern day issue raised by the hypodermic needle theory is that the amount of violence seen in video games, films (especially horror films and music videos for example will cause the viewer(usually a younger person) to be affected by the violence impassively or not. This could be part of the reason that horror films are typically rated as 15 or 18.
Subscribe to:
Posts (Atom)